"The persona, he argues, is a mask for the “collective psyche”, a mask that ‘pretends’ individuality, so that both self and others believe in that identity"

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Carl Jung - Wikipedia, the free encyclopedia

it gets very very deep as you continue to read:

”” Jung’s work on himself and his patients convinced him that life has a spiritual purpose beyond material goals. Our main task, he believed, is to discover and fulfill our deep innate potential.Based on his study of Christianity , Hinduism , Buddhism , Gnosticism , Taoism , and other traditions, Jung believed that this journey of transformation, which he called individuation , is at the mystical heart of all religions. It is a journey to meet the self and at the same time to meet the Divine .

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persona

user

✖ Wikipedia

"Everyone deserves a little love on their birthday,” Google’s Irene Chung said in an online message announcing the new feature. “Starting today, you’ll see a reminder on Google.com when someone in your circles has a birthday."

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total b*llsh*t!

Pardon my language, but why should i want total stangers to say happy birthday to me? That is the most fake and disturbing feeling to get a message from people i don’t know or care about.

Google doesn’t understand their users.

AFP: Google builds birthday reminders into search

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Social media

user

✖ google.com

humorous article - via link

definitely makes you think about how we think about each other (state-wise) and non-american folks think we don’t have subcultures.

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america

user

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"Starting a blog means, for most, committing to something — to building a media brand, to the caring and feeding of an audience, to doing lots of stuff you don’t want to do. That’s why ease of use — the promise of Facebook, the promise of Twitter, the promise of Tumblr — has been such a wonderful selling point to people who want to create media without hassle. Every single-serving Tumblr, every Twitter account updated sporadically, every Facebook account closed to only a few friends speaks the same message: You can do this, it’s simple, don’t stress, you’ll be fine."

- article address key issues i contemplate about social media. » 13 ways of looking at Medium, the new blogging/sharing/discovery platform from @ev and Obvious » Nieman Journalism Lab

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✖ niemanlab.org

model of human behavior

the following bulletin is examining how people make a decision on amazon or pretty much across social media sites.

Think pinterest. Why is pinterest so in loved by your friends? so they know what you like then agree or disagree. Also, they will know how many of their friends like it.

i like and saving this heavy paragraph:

I suppose my point is that each heuristic implies a specific design feature, and the process of unpicking what the actual decision-points might involve gives us a much more targeted set of design possibilities than simply saying ‘put some social proof there’. Depending on the heuristics uncovered, it might be that simple majority preference (the Whiskas ad), irritating pseudo-authority-based messaging (Klout), friend-based recommendation (Facebook apps), peer voting (Reddit) or even celebrity/expert endorsement (John Stalker and Drummer endorsing awnings) could match individual users’ heuristics better.

via - design with intent