"The weird thing is that Apple’s products are not particularly earth-shattering, they’re just well-executed,” he says. “This is all very much a Jobsian thing; you pick your fights carefully, and you execute as well as possible, keep it in incubation as long as necessary, and then release it when it’s good and ready. It requires so much polish and confidence in the result, and it usually resonates well with the consumer. It’s a simple formula in reality, I think, but one very few companies can do, either because they don’t have the patience, the confidence or the focus."
- Core values: where to next for Apple? - The Irish Times - Thu, Sep 13, 2012
