"Everyone deserves a little love on their birthday,” Google’s Irene Chung said in an online message announcing the new feature. “Starting today, you’ll see a reminder on Google.com when someone in your circles has a birthday."
Pardon my language, but why should i want total stangers to say happy birthday to me? That is the most fake and disturbing feeling to get a message from people i don’t know or care about.
Google doesn’t understand their users.
AFP: Google builds birthday reminders into search
exhibit A: never could understand why people “do” social media.