"Forget pink. Women don’t want to be catered to with ultra-feminine looking products; they simply prefer lightweight devices that can fit smaller hands and smaller body frames,” Boothe said. “Women play many roles, like mother, spouse and career woman, and CE products that can perform many functions are a necessity."

typical statement. it isn’t that they “don’t want pink” they just don’t want their next-door neighbor having the same color. It’s like coming into work with the same blouse as a co-worker… Study: No Gender Divide on Electronics | Home Media Magazine